To maintain the position of Sofy's three products—Sofy Organic, Sofy Sports, and Sofy Soft Tampon—as the No.1 brand in Japan, while also driving sales growth. 

We crafted the concept of "QUALITY in LIFE, PRIDE in STYLE." We portrayed a lady who exudes trust in her careful decisions, embracing her uniqueness with an exceptional aura. We defined three distinct characteristics of the Sofy girl. With Sofy, we invite women to unlock their inner power and embrace their true selves. Our products are more than mere essentials—they are symbols of empowerment and self-expression.