VINFAST
With the desire to help Vietnamese people to buy Vietnamese cars at best prices, Vinfast launched a mega promotion campaign in May, including three different activities: a super discount in May, an "exchange used cars for new ones" campaign, the installment payment program - own a VinFast car only from 4 million / month and the double promotion in May.
Service
Digital Performance
Client
Vinfast
Year
2020
CAMPAIGN 1
OWN A VINFAST CAR ONLY FROM 4 MILLION / MONTH.
CAMPAIGN 2
EXCHANGE USED CARS FOR NEW ONES
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CAMPAIGN 3
DOUBLE PROMOTION IN MAY
THE APPROACH
Aiming to bring information regarding the campaign to all target audience, TSP actively chose suitable advertising channels and effective user approaching strategies
