​VINFAST

With the desire to help Vietnamese people to buy Vietnamese cars at best prices, Vinfast launched  a mega promotion campaign in May, including three different activities: a super discount in May, an "exchange used cars for new ones" campaign, the installment payment program - own a VinFast car only from 4 million / month and the double promotion in May.

Service

Digital Performance

Client

Vinfast

Year

2020

CAMPAIGN 1

OWN A VINFAST CAR ONLY FROM 4 MILLION / MONTH.

CAMPAIGN 2

EXCHANGE USED CARS FOR NEW ONES

CAMPAIGN 3

DOUBLE PROMOTION IN MAY

THE APPROACH

Aiming to bring information regarding the campaign to all target audience, TSP actively chose suitable advertising channels and effective user approaching strategies

80,000,000

IMPRESSION

500,000

​INTERACTION