​VINFAST

With the desire to help Vietnamese people to buy Vietnamese cars at best prices, Vinfast launched  a mega promotion campaign in May, including three different activities: a super discount in May, an "exchange used cars for new ones" campaign, the installment payment program - own a VinFast car only from 4 million / month and the double promotion in May.

Service

Digital Performance

Client

Vinfast

Year

2020

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CAMPAIGN 1

OWN A VINFAST CAR ONLY FROM 4 MILLION / MONTH.

CAMPAIGN 2

EXCHANGE USED CARS FOR NEW ONES

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CAMPAIGN 3

DOUBLE PROMOTION IN MAY

THE APPROACH

Aiming to bring information regarding the campaign to all target audience, TSP actively chose suitable advertising channels and effective user approaching strategies

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80,000,000

IMPRESSION

500,000

​INTERACTION