CFLD entrusted their super project – Swan City, to TSP hands for undertaking the communication role for 5 products of the project, specifically, Swan Bay sector - La Maison, Le Center and 66 The Limited Collection, and Swan Park sector - Zone 1A and Zone 1B
2018 - 2019
Swan Bay is the first project Swan City invests in Vietnam. Consequently, Swan City need to raise their reputation among Vietnamese investors by creating a stir in the real estate market. It is our big bet to make them succeed and bring out a new perspective of Swan City. There are 5 models of Swan Bay, each represents a different group of target audience with different social life and needs. We made a customized media plan for each model to ensure budget optimization.,
Digital plans were developed in accordance with the USPs. Key message and image of each single product were conveyed consistently in a clear and comprehensible way.