MITSUBISHI - 3 YEARS OF PARTNERSHIP WITH 6 MODELS
It’s our pleasure to be Mitsubishi Motors Vietnam’s trusted companion for 3 years. We take responsibility for the media campaigns of Mitsubishi’s 6 car models.
Service
Creative Performance
Client
Misubishi
Year
2018 - 2019 - 2020
THE BRIEF
Mitsubishi Motors Vietnam has 6 car models, each represents a different group of target audience with different social life and needs. Keep that in mind, we made a customized media plan for each model to ensure budget optimization.
THE APPROACH
Throughout the journey, we built, operated, and maintained sagacious media strategies. We created impressive visual assets which served as effective tools to generate qualified leads and database.
Deployed media channels with dispatch and created impressive iconic key assets.
Observed and examined the campaign closely to ensure the targeted goals were met.
Took a deeper look at the target audience to capture their insight in lead ads content.
OUTLANDER
79M
IMPRESSIONS
20000
LEADS
70%
QUALIFIED LEAD
3-5%
CONVERSION RATE
TRITON
15M
IMPRESSIONS
5000
LEADS
60%
QUALIFIED LEAD
3-5%
CONVERSION RATE
30M
IMPRESSIONS
3000
LEADS
65%
QUALIFIED LEAD
3-5%
CONVERSION RATE
ATTRAGE
MIRAGE
30M
IMPRESSIONS
3000
LEADS
65%
QUALIFIED LEAD
2-3%
CONVERSION RATE
