MITSUBISHI - 3 YEARS OF PARTNERSHIP WITH 6 MODELS  

It’s our pleasure to be Mitsubishi Motors Vietnam’s trusted companion for 3 years. We take responsibility for the media campaigns of Mitsubishi’s 6 car models.

Service

Creative Performance

Client

Misubishi

Year

2018 - 2019 - 2020

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THE BRIEF

Mitsubishi Motors Vietnam has 6 car models, each represents a different group of target audience with different social life and needs. Keep that in mind, we made a customized media plan for each model to ensure budget optimization.

THE APPROACH

Throughout the journey, we built, operated, and maintained sagacious media strategies. We created impressive visual assets which served as effective tools to generate qualified leads and database.

Deployed media channels with dispatch and created impressive iconic key assets.

Observed and examined the campaign closely to ensure the targeted goals were met.    

Took a deeper look at the target audience to capture their insight in lead ads content.

OUTLANDER

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79M

IMPRESSIONS

20000

LEADS

70%

QUALIFIED LEAD 

3-5%

CONVERSION RATE

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TRITON

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15M

IMPRESSIONS

5000

LEADS

60%

QUALIFIED LEAD 

3-5%

CONVERSION RATE

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30M

IMPRESSIONS

3000

LEADS

65%

QUALIFIED LEAD 

3-5%

CONVERSION RATE

ATTRAGE

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MIRAGE

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30M

IMPRESSIONS

3000

LEADS

65%

QUALIFIED LEAD 

2-3%

CONVERSION RATE

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20M

IMPRESSIONS

2000

LEADS

65%

QUALIFIED LEAD 

2-3%

CONVERSION RATE